packaging pack‧ag‧ing [ˈpækɪdʒɪŋ] noun [uncountable]
1. TRANSPORT material, boxes etc, used for wrapping goods to protect them, for example because they are being taken somewhere; = PACKING:

• recyclable plastic foam packaging

2. the process of wrapping or packing goods so they are ready to be sent somewhere; = PACKING:

• the world leader in food packaging and distribution

• The company has 15% of the $5 billion packaging business.

3. COMMERCE the process of putting together products, information, or other services and offering them for sale together:

• the packaging by cable companies of telephone and television services

4. MARKETING a way of presenting a plan, proposal etc so that it is more likely to be accepted:

• the imaginative packaging of this unpopular tax

* * *

packaging UK US /ˈpækɪdʒɪŋ/ noun [U]
COMMERCE material used for wrapping or covering goods to protect them: »

the challenge of recycling plastic packaging


Unwanted items should be returned in their original packaging.

COMMERCE the process of putting products into containers so that they can be sold or sent somewhere: »

The price includes packaging and transport.

(also product packaging) COMMERCE the process of putting together information, products, or services to be sold as a set: »

We specialize in the packaging of services, with the aim of selling more to each individual customer.


Newspapers are finding that flexible content packaging is essential in a globalized market.

MARKETING the process of showing or describing something or someone in a way that makes it or them seem more attractive: »

Her success as a media personality is simply the result of clever packaging.


They objected to the packaging of cost-cutting measures as ""structural improvements"".

Financial and business terms. 2012.

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Look at other dictionaries:

  • packaging — [ paka(d)ʒiŋ ] n. m. • v. 1980; mot angl., de package ♦ Anglic. Technique d emballage qui soigne la présentation dans une perspective publicitaire. Recomm. offic. conditionnement. ● packaging nom masculin (anglais packaging) Étude des techniques… …   Encyclopédie Universelle

  • packaging — /ingl. ˈpækɪdʒɪŋ/ [vc. ingl., da to package «imballare»] s. m. inv. imballaggio □ imballo, confezione …   Sinonimi e Contrari. Terza edizione

  • packaging — ► NOUN ▪ materials used to wrap or protect goods …   English terms dictionary

  • Packaging — Le packaging (ou encapsulation[1]) est constitué de l emballage et du conditionnement[2] d un produit industriel. Sa fonction première est de protéger et conserver le produit contenu, et sert généralement de support pour l affichage d… …   Wikipédia en Français

  • packaging — /pak euh jing/, n. 1. an act or instance of packing or forming packages: At the end of the production line is a machine for packaging. 2. the package in which merchandise is sold or displayed: Attractive packaging can help sell a product. [1870… …   Universalium

  • packaging — noun ADJECTIVE ▪ fancy ▪ Many customers are influenced by designer names and fancy packaging. ▪ original ▪ Keep your sales receipt and the original packaging. ▪ recyclable …   Collocations dictionary

  • packaging — / pækɪdʒɪŋ/ noun 1. the act of putting things into packages 2. material used to protect goods which are being packed ● bubble wrap and other packaging material ● The fruit is sold in airtight packaging. 3. attractive material used to wrap goods… …   Marketing dictionary in english

  • packaging — pack|ag|ing [ˈpækıdʒıŋ] n [U] 1.) the container or material that a product is sold in ▪ plastic packaging see usage note ↑package1 2.) the process of wrapping something for sale ▪ the date of packaging 3.) a way of making something seem… …   Dictionary of contemporary English

  • packaging — [[t]pæ̱kɪʤɪŋ[/t]] N UNCOUNT Packaging is the container or covering that something is sold in. It is selling very well, in part because the packaging is so attractive. ...layers of expensive, wasteful packaging …   English dictionary

  • packaging — noun (U) 1 material used to cover a product that is sold in a shop: Packaging adds to the cost of food. 2 (U) the process of wrapping food for sale: Prepacked bacon carries the date of packaging. 3 a way of making a plan or a politician seem… …   Longman dictionary of contemporary English

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