packaging

packaging
packaging pack‧ag‧ing [ˈpækɪdʒɪŋ] noun [uncountable]
1. TRANSPORT material, boxes etc, used for wrapping goods to protect them, for example because they are being taken somewhere; = PACKING:

• recyclable plastic foam packaging

2. the process of wrapping or packing goods so they are ready to be sent somewhere; = PACKING:

• the world leader in food packaging and distribution

• The company has 15% of the $5 billion packaging business.

3. COMMERCE the process of putting together products, information, or other services and offering them for sale together:

• the packaging by cable companies of telephone and television services

4. MARKETING a way of presenting a plan, proposal etc so that it is more likely to be accepted:

• the imaginative packaging of this unpopular tax

* * *

packaging UK US /ˈpækɪdʒɪŋ/ noun [U]
► COMMERCE material used for wrapping or covering goods to protect them: »

the challenge of recycling plastic packaging

 »

Unwanted items should be returned in their original packaging.

► COMMERCE the process of putting products into containers so that they can be sold or sent somewhere: »

The price includes packaging and transport.

► (also product packaging) COMMERCE the process of putting together information, products, or services to be sold as a set: »

We specialize in the packaging of services, with the aim of selling more to each individual customer.

 »

Newspapers are finding that flexible content packaging is essential in a globalized market.

► MARKETING the process of showing or describing something or someone in a way that makes it or them seem more attractive: »

Her success as a media personality is simply the result of clever packaging.

 »

They objected to the packaging of cost-cutting measures as ""structural improvements"".


Financial and business terms. 2012.

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Look at other dictionaries:

  • packaging — [ paka(d)ʒiŋ ] n. m. • v. 1980; mot angl., de package ♦ Anglic. Technique d emballage qui soigne la présentation dans une perspective publicitaire. Recomm. offic. conditionnement. ● packaging nom masculin (anglais packaging) Étude des techniques… …   Encyclopédie Universelle

  • packaging — /ingl. ˈpækɪdʒɪŋ/ [vc. ingl., da to package «imballare»] s. m. inv. imballaggio □ imballo, confezione …   Sinonimi e Contrari. Terza edizione

  • packaging — ► NOUN ▪ materials used to wrap or protect goods …   English terms dictionary

  • Packaging — Le packaging (ou encapsulation[1]) est constitué de l emballage et du conditionnement[2] d un produit industriel. Sa fonction première est de protéger et conserver le produit contenu, et sert généralement de support pour l affichage d… …   Wikipédia en Français

  • packaging — /pak euh jing/, n. 1. an act or instance of packing or forming packages: At the end of the production line is a machine for packaging. 2. the package in which merchandise is sold or displayed: Attractive packaging can help sell a product. [1870… …   Universalium

  • packaging — noun ADJECTIVE ▪ fancy ▪ Many customers are influenced by designer names and fancy packaging. ▪ original ▪ Keep your sales receipt and the original packaging. ▪ recyclable …   Collocations dictionary

  • packaging — / pækɪdʒɪŋ/ noun 1. the act of putting things into packages 2. material used to protect goods which are being packed ● bubble wrap and other packaging material ● The fruit is sold in airtight packaging. 3. attractive material used to wrap goods… …   Marketing dictionary in english

  • packaging — pack|ag|ing [ˈpækıdʒıŋ] n [U] 1.) the container or material that a product is sold in ▪ plastic packaging see usage note ↑package1 2.) the process of wrapping something for sale ▪ the date of packaging 3.) a way of making something seem… …   Dictionary of contemporary English

  • packaging — [[t]pæ̱kɪʤɪŋ[/t]] N UNCOUNT Packaging is the container or covering that something is sold in. It is selling very well, in part because the packaging is so attractive. ...layers of expensive, wasteful packaging …   English dictionary

  • packaging — noun (U) 1 material used to cover a product that is sold in a shop: Packaging adds to the cost of food. 2 (U) the process of wrapping food for sale: Prepacked bacon carries the date of packaging. 3 a way of making a plan or a politician seem… …   Longman dictionary of contemporary English

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